Ready for a fresh start in life, Gunho opens up a sex toy shop in the countryside. He hopes to find a life of peace and quiet, away from his past as a notorious gangster, but his initial visions come crumbling down when the shop turns out to be a surprise hit. Gunho must now learn how to deal with curious customers and delve into the even more curious world of sex toys. With the help of Yeonwoo, he decides to take things into his own hands (wink wink) and test the products out himself... Looking for the newest dildo? A cutesy vibrator? How about sexy maid costume for men? Come check out Longtime Red Mall!